EuroLeague pressures ASVEL: « They clearly need to find ways to be competitive »
Gabriel Pantel-Jouve
This is a real earthquake in French basketball. According to information from Luc Paganon of Le Progrès, ASVEL is expected to turn the page on EuroLeague in summer 2026 to join the Basketball Champions League (BCL), FIBA’s flagship club competition in Europe. This strategic repositioning would align with the arrival of NBA Europe, which is expected to launch within two to three years.
ASVEL, which was due to discuss the renewal of its permanent EuroLeague license, has reportedly chosen to leave a competition where « all members are losing money », reminds Le Progrès. At the start of the season, EuroLeague CEO Paulius Motiejunas had pressured ASVEL regarding its financial means and sporting results.
Following ALBA Berlin’s path, the Villeurbanne club would opt for BCL from the 2026-2027 season, ten years after participating in the competition’s inaugural season in 2016-2017. This return to FIBA would allow the club to stabilize its financial situation and align with future NBA Europe standards, in direct collaboration with the International Federation. The Lyon daily reports that other clubs might follow the same path, while their rival AS Monaco has expressed concerns about NBA Europe, remaining loyal to EuroLeague… which never offered them a permanent license.
According to Le Progrès, last Tuesday’s meeting in London allowed Tony Parker and his team to make a « giant step » towards joining the very exclusive circle of twelve founding franchises of NBA Europe.
Alongside European sports giants – Real Madrid, Barcelona, Bayern Munich, Milan, Fenerbahçe, and PSG – the Villeurbanne club would benefit from its president’s global reputation as a four-time NBA champion and Hall of Fame member.
As NBA ambassador preparing for its expansion on the Old Continent, Parker appears as a key figure in this future semi-closed league, which could revolutionize European basketball.
While the club is going through a difficult period marked by economic setbacks linked to its shaky Smart Good Things and Skweek partnerships, this shift could give ASVEL major growth momentum.
Le Progrès mentions « exposure that should make the club’s valuation explode » even if the entry ticket, announced at 500 million dollars, seems unreachable. For Tony Parker, recently bereaved by his father’s passing, this NBA Europe project prospect could well represent the fulfillment of his long-term vision for Villeurbanne: making ASVEL a global basketball brand.
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