She reigned in the shadows of NBA courts for 50 years: The First Lady of the Pacers has passed away

Nancy Leonard, widow of legendary coach Bobby « Slick » Leonard and true matriarch of the Indiana Pacers, has died at 93. Her passing marks the end of an era. Indeed, nearly fifty years ago, she helped save the franchise from bankruptcy.

« It is with sadness that Bob and Nancy Leonard’s children announce the peaceful passing of our mother last night, » the family stated in a release. « Her health had been declining for several months. Yet, her desire to enjoy life never wavered. At 93, she insisted on attending Pacers games this season. She will always remain the team’s #1 fan. »

Celebrating the life of a legend 💙

Nancy Leonard, the widow of the late, great Bobby « Slick » Leonard, was the first female GM in @NBA history and the architect behind a 1977 telethon that kept our franchise in Indianapolis.

Read more about her legacy: https://t.co/RIkDB525Zo pic.twitter.com/PHSFuR2NBl

— Indiana Pacers (@Pacers) September 24, 2025

A pioneer who revolutionized franchise history

Nancy Leonard played a major role in the history of the Pacers, far beyond her status as a coach’s wife. Between 1976 and 1980, she served as assistant general manager. While her husband coached the team, she managed administrative aspects. She guided the delicate transition from the ABA to the NBA in 1976.

Her most memorable moment remains the 1977 telethon, organized with Sandy Knapp, then head of public relations. At the time, the financial situation was critical and the franchise’s survival was at stake. Nancy had an unprecedented idea: launch a telethon to sell season tickets. Thanks to this innovative initiative, the Pacers avoided bankruptcy.

« We are deeply saddened to learn of Nancy Leonard’s passing. Without her, we simply wouldn’t be here today, » said the Simon family, current team owners. « From the franchise’s early days, Nancy devoted herself entirely to the team, not only as Slick Leonard’s wife but as a pioneer who united the community when we needed it most. »

A legacy recognized by current players

Until age 93, Nancy Leonard never missed a game. She was still present during the Pacers‘ run to the NBA Finals in 2025. Her loyalty and energy touched several generations.

« Before every game, I could count on a wink and a smile, » Tyrese Haliburton shared on social media. « There would be no Pacers without Nancy Leonard. I can’t wait to see the day her name is in the rafters, where it belongs. Rest in peace, legend and beautiful soul. »

Nancy Leonard now joins her husband Bobby, who passed away in April 2021 and was inducted into the Basketball Hall of Fame in 2014. Together, they shaped the identity of the Indiana Pacers for decades, leaving a legacy that extends far beyond sports.