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The Golden State Valkyries break a historic record in women's sports: over 100 million generated in the season!

The Golden State Valkyries, where French players Gabby Williams, Janelle Salaün and Aminata Gueye play, generated over 100 million dollars in revenue in 2026. According to Sportico, the WNBA franchise becomes the first women's professional sports team to reach this amount in a season, only two years after its creation.
The Golden State Valkyries break a historic record in women's sports: over 100 million generated in the season!
Joe Lacob, co-owner of the Golden State Valkyries, has made a successful investment
Photo Credit : Kelley L Cox-Imagn Images

The Golden State Valkyries continue to break records, including off the court. According to information published on Wednesday October 7 by American economic media outlet Sportico, the San Francisco franchise has surpassed 100 million dollars in revenue in the 2026 regular season alone. No women's professional sports team had reached this threshold before.

This achievement comes as Golden State is only playing its second season in the WNBA. In 2025, for its debut in the league, the club had already generated 78 million dollars in revenue, 48% more than the Indiana Fever, the second-best franchise in the league in this area. In one year, its revenue has thus grown by at least 28%.

Over 12,000 subscribers and 47 consecutive sold-out games

The Valkyries' success is based notably on exceptional attendance. Since their arrival in the WNBA, they have played 47 consecutive sold-out games at Chase Center, the arena they share with the Golden State Warriors. Each game draws 18,064 spectators, a benchmark in the North American women's league.

The franchise has also surpassed 12,000 season ticket subscriptions for the 2026 season, to the point of suspending their sale. Some courtside seats sell for up to 1,500 dollars per game.

Partnerships are the other pillar of this development. Golden State now has more than 40 business partners, including JPMorgan Chase, Rakuten, Sephora and United Airlines. The club has also developed specific deals, such as the one with Athleta for off-court outfits.

To support this growth, the Valkyries have increased their administrative staff by 40% in one year, including doubling their marketing department.

A franchise valued at up to one billion dollars

The economic results are reflected in the club's valuation. Sportico estimated it at 850 million dollars in May 2026, up from 500 million a year earlier. CNBC even suggested a valuation of one billion dollars, which would make the Valkyries the most expensive women's franchise in the world.

By comparison, Joe Lacob and Peter Guber, who also own the Warriors, had obtained this new WNBA franchise for an entry fee of 50 million dollars in 2023.

The growth is therefore considerable, even though these amounts correspond to valuation estimates and not actual profits made by the club.

Gabby Williams and the Valkyries can still increase their revenue

The economic success also comes alongside strong sporting performance. With a record of 32 wins and 12 losses, the Valkyries finished the 2026 regular season in second place in the WNBA standings.

The team coached by Natalie Nakase, which includes French players Gabby Williams, Janelle Salaün and Aminata Gueye, then eliminated the Dallas Wings in the first round of the playoffs. They now lead 2-0 against the Las Vegas Aces in the semifinals, after two home wins.

According to Sportico, a Finals qualification could push the franchise's gross revenue beyond 130 million dollars, before redistribution of part of the playoff ticket revenue to the league.

While waiting to see how their sporting season turns out, the Valkyries already have a business model unprecedented in women's basketball.

Image Gabriel Pantel-Jouve
Gabriel Pantel-Jouve is the founder and editor-in-chief of BeBasket, which he has been running since 2010 (formerly known as Catch & Shoot). Having studied at the École Publique de Journalisme de Tours and two universities in North America, he has developed his expertise in French basketball, from the National League to amateur divisions, over the past 20 years. Alongside this, he is also involved in the development of clubs in the Montpellier area.
The Golden State Valkyries break a historic record in women's sports: over 100 million generated in the season!